The Problem Most Dentists Face

Dentists often struggle with sales.  After consultations, it’s typically the front office staff or office manager who is responsible for following up on unscheduled treatments.  However, these staff members are not trained in sales and often have other responsibilities, leading to a large percentage of patients not being followed up with.  As a result, hundreds of thousands—or even millions—of dollars in unscheduled treatments remain unconverted, waiting for patients to reach out.

While some practices might send a few follow-up texts or emails, it's not enough to educate patients, overcome objections and close the sale.   According to sales expert Brian Tracy, it takes 5 to 11 points of follow-up to close a sale.  The longer patients remain in unscheduled treatment, the less likely they are to schedule procedures that could improve their health.

Can your practice afford to leave all those potential sales on the table? How many outbound calls are your current Treatment Coordinators making each day or week?

This is an industry-wide problem among dentists, and Net Profit King offers a unique, sales-focused solution to convert your unscheduled treatment into revenue (and profit!).

What We Do

At Net Profit King, our mission is to follow up and convert your unscheduled treatments into actual appointments. By partnering with us, your practice will:

1. Increase Case Acceptance – Boost your revenue and net profit.
2. Help Patients Receive the Treatment They Need – Ensure patients get the care they deserve.
3. Enhance Staff Efficiency – Reduce stress for your team by offloading follow-up tasks.

We provide in-house sales representatives, called Remote Treatment Coordinators, who will follow up with your patients, allowing your team to focus on other priorities.  The average Treatment Coordinator, earning $25 per hour full-time, costs over $4,000 per month (including payroll taxes, benefits, etc.).  Net Profit King offers this service at a fraction of the cost, and we are financially incentivized to schedule and complete as many appointments as possible.

Our Process

Our Remote Treatment Coordinators are HIPAA-certified, trained in dental terminology, and excel in phone sales. They make between 200 and 300 outbound calls per week, depending on the size of your practice. For one recent client, we booked $11,000 in completed and scheduled treatments within the first 30 days of our campaign.

How the Sales Campaign Works

Onboarding. During the one-week onboarding period, we familiarize ourselves with your practice, terminology, and scheduling guidelines. We gain access to your dental software and upload selected patients into our CRM, Pipedrive. Our Patient Specialists follow up with patients once a week using a tailored script to book their treatments. Regular progress reports are provided.

Sample Script
Net Profit King (Remote Treatment Coordinator):  "Hi (patient), this is (your name) and I'm calling on behalf of (dental practice), how are you today?

Patient:  I'm good.

NPK:  "I was just giving you a quick call to see if you were ready to move forward with your (treatment) on the (lower or upper right/left side) with Dr (their doctor).  Would you like to get that scheduled?

Example:  "I was just giving you a quick call to see if you were ready to move forward with your Crown on the upper left side as well as two fillings that are also on the upper left side with Dr. Jay.  Would you like to get that scheduled?

P: How much would that cost?

NPK: "For (Tooth) the (treatment) would be a total of (amount) and insurance covers (amount) and your estimated co-pay is (amount)

Example:  I.e.  "For the filling on Tooth 18 it would be $350 and insurance covers $200.  Your estimated co-pay would be $150.

P: Let’s schedule that treatment.

NPK: Is there a day of the week that works best for you?

P:  Tuesdays and Thursdays are great.

NPK: Great, I’ll look into those dates.  First, (your practice) requires a 50% deposit to reserve an appointment.  I can send you an invoice to take care of that.  Is it better by text or email?

P:  Text is fine.

NPK:  Did you receive it?  Ideally, we can take care of the deposit on this call.  If not, I can followup with you, but we can’t reserve your appointment day and time unless it’s paid.

P:  It’s completed

NPK:  Great, I can see that it’s received.   How is next Tuesday 3:00pm-4:00pm?

P:  That works

NPK:  Excellent.  It’s been scheduled and the system will email you details about your appointment.  Also the practice will reach out to you the day before to confirm.  Have a great day!

Sample Objections: 

P:  Who are you?

NPK: I'm with a dental scheduling company that partners with (your practice) to help them follow-up with patients.  It’s an extra level of customer support. 

P:  I don't have that kind of money.

NPK:  We do offer financing options through a company called (Cherry, CareCredit, etc), can I send you information about that?  They offer 12-months zero interest financing for treatment like yours. Should I email you or text you that information?

P:  But I don't want to do this treatment right now

NPK:  Your insurance benefits expire at the end of the year and I wanted to get that scheduled before you lose those benefits.  Our schedule gets really busy at the end of the year and I want to get you scheduled now while we have openings.

NPK:  Also there are long-term benefits.  If the (treatment) is completed it can help prevent (other treatments) that are more expensive and time-consuming. 

P:  But I already have a cleaning scheduled.

NPK:  I see that it is on (date) but I'm calling about your unscheduled treatment.  We could even look into scheduling your cleaning and your treatment on the same day.

Voicemail Sample:  Hi (patient), I'm calling on behalf of (your practice).  The doctor asked me to call you to get your next appointment scheduled.  You can call us back at (888) 783-2083.  Have a good day   

Note:  We can provide sample calls on request

Using a CRM To Track Results

We use a CRM called Pipedrive to track our progress as we call your patients.  This technology allows us to take more 50-100 calls a day, track each conversation and what happens and set reminders on when to followup.  We divide up each patient into 6 categories and our goal is to follow-up once a week so we can talk to them on the phone, reach the decision maker, have them agree to the procedure, pay the deposit and complete their first day of treatment.  Below is an example of a CRM setup we used for a recent client.

Progress Reports

Within the first week, we prepare our Patient Specialists and upload 500 leads into our CRM. The campaign begins immediately afterward.

Progress Reports

We provide regular progress reports that include:

• Number of outbound calls made in a week, month and since we start the campaign
• Total treatment scheduled in the most recent week, month and since the start date
• Total treatment completed from our efforts
• Upcoming treatments for patients from our work.

In the first month, we send reports weekly, followed by biweekly reports in the second month, and monthly reports from the third month onward.

This refined version keeps the tone professional while clearly explaining the problem, the solution you offer, and how your process works. Let me know if you’d like further refinements or adjustments!  Below is an example of a Progress Report